In The Right Place At Harrogate
Post Show Report From Turfco
The company’s managing director, Rupert Price was particularly upbeat. “We deliberately chose a location in one of the walkways that linked the Purple and Green zones and it worked exceptionally well for us,” he said. “Many people asked if we were late booking our space, as it was a slightly unusual position, but this was a deliberate decision that paid off brilliantly.
“This is the third time that we have attended the show and there’s definitely a different vibe from the first two occasions. Nobody really knew of us back then, but now they come onto the stand and say that they’ve seen us on social media or in the press and they want to see the equipment in the flesh, so to speak.”
“Needless to say, with the amount of footfall across the stand, we’ve had some great enquiries and there’s a lot of work to do over the coming months, when we’ll be following up the leads and booking demonstrations.”
“Personally, I don’t think the decision to change the layout of the event was an issue; Jim Croxton and his team did a very good job of trying to ensure that every location was well signposted, but you can’t expect to get it absolutely correct at the first attempt. I’m sure there’ll be a few tweaks next years; it was still BTME, but slightly different.”
See the full report here…