Fentons of Bourne, Price Turfcare’s local dealer for Lincolnshire and the East Midlands, won the Best Allied Trade Stand award at the Midlands Machinery Show held at Newark Showground on 20-21 November.
The Midlands Machinery Show is one of the fastest-growing annual events in the agricultural sector, bringing together farmers, agricultural contractors, and suppliers in a friendly and relaxed business environment. Over 300 exhibitors were displaying products and service in the covered halls, with the larger products situated outside on the showground.
Fentons of Bourne in conjunction with Price Turfcare, created a demonstration area where visitors could see displays highlighting the versatility of the tractor unit and associated attachments. The demonstration arena featured two Ventrac all-terrain compact tractors and 14 different attachments including a selection of mowing decks, trencher, stump grinder, blowers, power brushes, power rakes and more.
Glen Bellamy, managing director of Fentons said, “We were delighted and surprised to win this award. At mid-afternoon a team of show organisers turned up, mid-demonstration, and presented us with the award. Rupert Price and his team put in a lot of effort to make the demonstrations meaningful for the attendees and there was considerable interest in the products. The Ventrac was probably the smallest machine on display amongst all the large agricultural machinery, but it certainly punched above its weight.”
Rupert Price added, “We were invited to attend the show in conjunction with Fentons and it was too good an opportunity to pass by. It gave us some brilliant exposure for both the product and the brand to a new audience and that was our main aim. However, it did more than that; we came away with demo requests and the icing on the cake was winning the award.
“Although tiny by comparison to some of the huge tractors and other agricultural equipment, the visitors readily appreciated the design features of our machine and the fact that it can generate such consistent power from a sub-25 hp engine. I think they were also impressed with its manoeuvrability and versatility.
Definitely a very good event for us and it made two days standing outside in the cold, well worthwhile.”
“SALTEX just gets better and better for us”, says Rupert Price, Managing Director of Ventrac’s UK distributor Price Turfcare
“For the past two years we’ve been coming to the event with the intention of raising the profile of the Ventrac brand, but this year there was a significant change. Visitors now know of us through our marketing initiatives including the social media platforms of Twitter, Facebook, YouTube and Instagram, together with the editorial coverage we have received in the trade media.
“We’re still working exceptionally hard demonstrating the versatility of the equipment and the recent Turf Maintenance Live (TML) event, just a week before SALTEX, was another opportunity to get the product in front of prospects.
“Many of the visitors to our stand were saying that they had seen us on social media and in the trade publications. Now they are wanting to see the equipment that is creating the buzz. At the close of the show, when we analysed the number of demonstration requests we had received, I was quite dumbfounded. With these added to those from TML, we are going to be extremely busy between now and the spring of 2020.
“All in all, a great show for us.”
Tom Bailey, Area Sales Manager at RT Machinery, has won Price Turfcare’s Dealer Sales Achievement award and has been presented with £300 worth of store vouchers in appreciation of his efforts.
Rupert Price, Managing Director of Price Turfcare, the UK distributor of Ventrac said,
“As a young company we are heavily dependent on our dealer network and the enthusiasm of their sales teams. RT Machinery has readily accepted the challenge of promoting Ventrac and Tom, in particular, has excelled with some serious sales in his territory. He fully understands the attributes of the machine and its accessories and has targeted large estate owners in his area, with outstanding success.
“I would like to take this opportunity to thank not only Tom, but all of our dealers and their sales staff for their fantastic commitment to Ventrac since we launched the business just under three years ago. We have certainly arrived in the UK groundscare market and it is thanks to their combined efforts.”
Tom joined RT Machinery in June 2015 as a trainee Area Sales Manager from the estate management team at SAS UK. He then completed three years of RTM training and has progressed to be one of the company’s highly skilled and dedicated Area Sales Managers