Returning from a very successful SALTEX show, Rupert Price, managing director of UK importer Price Turfcare, says that Ventrac has now been accepted as a relevant brand in the UK groundscare sector.
“At the end of the first day at the show, we were returning to the hotel and reflecting on the high level of business and number of visitors that we had seen. Honestly, we were sceptical about the possible visitor numbers prior to the show, but were very pleased with the footfall across the stand and the number of demonstration requests received. The discussion with the first visitor set the tone for the day with a demonstration arranged for late November.
“It occurred to us that we were being perceived in a different way than at previous events; we had become an accepted and credible brand in the sector. Instead of having to explain who we were and what the machine could do, we were talking to an audience who had seen it on social media, in the trade press and at events and now understood the benefits that it could bring to their business.
“For me, this change of perception was very pleasing and a testament to the efforts of the small team here at the company. They have worked tirelessly to promote and demonstrate the machine across the UK for the past six years. We have come from nowhere in 2017, when we launched at BTME and with the incredible support of the manufacturer, Venture Products Inc, we have gone from a presence of zero machines to over 200 today. The forward order book is healthy, we are getting regular shipments of machines and are now looking at larger premises for the new year.
“The atmosphere at SALTEX was very positive; people were really pleased to be meeting up with the industry again. It was just a good feeling to see customers, prospects and former colleagues in a positive environment. There were many discussions about supply chain issues, the inevitable price rises that we are all experiencing and the state of the sector, but all-in-all, it demonstrated the robustness of UK groundscare. For us, a great show!”
Rupert Price and the team from Price Turfcare had a superb response to their first visit as exhibitors at The Game Fair, held at Ragley Hall in Warwickshire at the end of July. With almost 120,000 visitors across the three-day event, the exposure for the Ventrac brand was outstanding. It was the busiest ever opening day in The Game Fairs 62-year history, with a three-day total of 119,378 people enjoying the return of the festival of the Great British countryside.
Commenting a couple of days after the show, Rupert Price said,
“This was our first time as exhibitors at The Game Fair and it was an incredible experience. Visitors to this event are a prime section of the target audience for our Ventrac all-terrain compact tractor together with its range of attachments and there was huge interest. We marketed it as the Estate Manager’s Swiss Army Knife and it certainly drew a lot of attention.
“I think it helped that we had moving demonstrations on our stand, which enabled visitors to get a glimpse of what the machine can do. We had ramps at 20 and 30 degrees to demonstrate its unique climbing ability and also had a bit of fun when we balanced a football in the airflow of one of the leaf blower attachments, which tended to stop people in their tracks. This is a family-friendly event and it was great to see so many young children besotted with machinery, especially tractors. We had hundreds of photos taken with them sitting on our static display and we exhausted our supply of ‘Venny Ventrac’ colouring books midway through the second day.
“At this type of event you don’t expect to sell large price-ticket equipment such as ours, but it does provide the opportunity for exposure and to talk to prospective purchasers. I have to say that we have come away with some superb leads and it’s going to take quite some time to follow them up, but that’s a nice problem to have. We’ll definitely return next year.” The Ventrac all-terrain compactor has over 30 different attachments that can be front-mounted to provide an extremely versatile machine for a wide range of estate management applications. With a choice of eight mowing decks, it can maintain grassed areas ranging from fine turf to thick brush. Other attachments include aerators, aera-vators, brushes, blowers, overseeders, rotovators, buckets and grabs, stump grinders, trenchers and snow removal accessories. In its eight-wheel configuration it can operate on slopes of 30 degrees – the only ride-on machine in the UK certificated for such steep gradients.
Managing Director Rupert Price commenting on the first two days at BTME;
“What a great way to launch the business! The show has been the perfect platform for us with significant enquiries including three that look like they will turn into sales. Also excellent media interest with several interviews and a video interview with Turf TV. I’m delighted with the response and interest we’ve received.”