Fentons of Bourne, Price Turfcare’s local dealer for Lincolnshire and the East Midlands, won the Best Allied Trade Stand award at the Midlands Machinery Show held at Newark Showground on 20-21 November.

The Midlands Machinery Show is one of the fastest-growing annual events in the agricultural sector, bringing together farmers, agricultural contractors, and suppliers in a friendly and relaxed business environment. Over 300 exhibitors were displaying products and service in the covered halls, with the larger products situated outside on the showground.

Fentons of Bourne in conjunction with Price Turfcare, created a demonstration area where visitors could see displays highlighting the versatility of the tractor unit and associated attachments. The demonstration arena featured two Ventrac all-terrain compact tractors and 14 different attachments including a selection of mowing decks, trencher, stump grinder, blowers, power brushes, power rakes and more.

Glen Bellamy, managing director of Fentons said, “We were delighted and surprised to win this award. At mid-afternoon a team of show organisers turned up, mid-demonstration, and presented us with the award. Rupert Price and his team put in a lot of effort to make the demonstrations meaningful for the attendees and there was considerable interest in the products. The Ventrac was probably the smallest machine on display amongst all the large agricultural machinery, but it certainly punched above its weight.”

Rupert Price added, “We were invited to attend the show in conjunction with Fentons and it was too good an opportunity to pass by. It gave us some brilliant exposure for both the product and the brand to a new audience and that was our main aim. However, it did more than that; we came away with demo requests and the icing on the cake was winning the award.

“Although tiny by comparison to some of the huge tractors and other agricultural equipment, the visitors readily appreciated the design features of our machine and the fact that it can generate such consistent power from a sub-25 hp engine. I think they were also impressed with its manoeuvrability and versatility.

Definitely a very good event for us and it made two days standing outside in the cold, well worthwhile.”